Guts, Cogs and the Process Overhaul

“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.” – Andy Rooney, journalist GUT’S “Companies that Blow the Doors off Business as Usual.” (Doubleday) Be gutsy enough to stand up to those who stand in your way. Be big enough to admit your mistakes. […]

The Brilliance of Domino’s Pizza – A Market Dominating Position Explained

“Go confidently in the direction of your dreams. Live the life you have imagined” – Henry David Thoreau How can I make my life more positive? We will go with the canned answer – Be more positive — and then we’ll break it down. Okay, four years ago I would have agreed with the canned response […]

The Art Of Goodbye (Part 2)

Goodbye (goo͝d-bī′) Used to express an acknowledgment of parting. farewell: a formula used to another person or persons when the speaker or writer or person addressed is departing. If you squint at goodbye: Good is God, ye is at the end, and the rest is murmured in the middle somewhere. Inspired by Middle English expressions […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]